Tuesday, April 26, 2011

The Facebook Generation at Work

During several recent speaking engagements (e.g. Louisville Alumni Lunch and Learn, UK Business Marketing classes, Northern Kentucky Alumni event, and Project Managers International meeting), we have talked about the challenges of having four generations working side-by-side and how we often stereotype each generation. New resources continue to emerge on how to better manage multigenerational workplace challenges. Father-daughter team Larry and Meagan Johnson recently published Generations, Inc.: From Boomers to Linksters - Managing the Friction Between Generations at Work. They specifically focus on the Facebook generation, also known as the Linksters. These 15-19 year olds have some common traits. They live and breathe technology; are more tolerant of alternative lifestyles; are best friends with their parents; and are very involved in green causes and social activism. The Johnsons go on to share 10 Tips for Managing the Facebook Generation. A few of the highlights include:

- Provide them with job descriptions and very clear directions
- Incentivize task accomplishments
- Treat them as valued coworkers
- Create microcareer paths
- Lead by example

What advice would you give to young professionals entering the world of work?

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